The opening of the flagship store in Corso Vittorio Emanuele, in Milan, marks the launch of a new image for Twinset stores worldwide. The concept, designed by Architect Fabio Ferrillo and developed by the Milan-based OFF Arch studio, is an innovative interpretation of the sense of softness and feminine elegance for which Twinset brand’s spaces have always stood out.
The surfaces have luminous, soft and warm colours. The solid colour walls and resin flooring are in delicate, pale beige. Along the walls is a detailed installation dedicated to the collections, with variety and flexibility as its key features. Some of the garments are placed in an extremely smooth, tactile and feminine setting with sinuous velvet walls in a pale pink colour. This continuity is interrupted by geometric elements that create a very modern feel, with glass panels in brighter colours that give the display of the collection a rhythmic look with a fine and contemporary acid-etched finish.
Each metal element, from the hanging system to the glass wall panelling, is characterised by a special satin nickel finish, which gives the material an extremely complex, modern texture while remaining soft and sophisticated. The series of thin and elegant vertical tubes, used repeatedly in large sections of the walls, highlights the significant role of this finish – which was created especially for Twinset – in providing an overall sense of warmth and intimacy to the environment.
The system of displays in the store is also vast and diverse, ranging from curved elements in delicate matte hues to small parts in wood, as well as matte nickel hangers, in different sizes and heights, and surfaces in fine acid-etched glass in vibrant colours.
Living areas are arranged around large parquet flooring areas in warm shades, where modular velvet and leather seating in different shapes offers an ideal opportunity for a break, calm and relax, with the addition of plants to create a fresh and comfortable atmosphere.
The chandelier plays an extremely important role in the history of Twinset and, in this concept, it is reinterpreted with a new style: it is made of sophisticated, lightly coloured crystal tubes and luminous opaline spheres. Finally, for the flagship store in Milan, a large sphere was designed in order to welcome customers, around which small glass gems of various shapes will shine, lit by luminous planets in the centre, a site-specific element to make this space even more distinctive.

Moschino is opening a new flagship store in the heart of the French capital on rue Saint-Honoré. Creative Director Jeremy Scott wanted to transform the magnificent late-18th-century building in pierre de Paris into an exhibit-like space inspired by modern art galleries.
The new store concept, which was conceived and curated by architect Fabio Ferrillo in respect of the original essence of the interior, covers 270 square meters divided on two levels between the ground and first floors, which are visually connected through a two-story space and imposing curved staircase that becomes the focus of the architectural perspective.
The street entrance with store window immediately projects the visitor into an emotional experience marked by the natural reflections of the surfaces and a double lighting system, composed by narrow luminous strips inserted in the flooring and by a magnetic modular LED system, designed by the architect and developed with Flos to provide direct lighting throughout the space but also enhance surfaces indirectly.
Walls with a refined cement finish enclose the Italian terrazzo flooring and accommodate a complex system of translucent resin panels in delicate shades organized to flexibly and dynamically display removable satin-finish steel shelves, racks, and storage elements. Rose granite and Plexiglas elements and bronze railings give the space an extremely sophisticated and contemporary look. The entirely customized furnishings also include steel display cabinets, colored resin and cement display consoles, and black matelassé leather modular sofas.
From the ground floor, dedicated to accessories, the presentation of the collections continues to the first floor through a spacious display area with ready-to-wear lines. Next to the balcony overlooking the ground floor is a private lounge with sliding pocket doors and two fitting rooms decorated with luxurious pale blue rugs and adjustable mirrors framed by a narrow strip of light.
The exclusive customer experience in the Moschino gallery store transports the visitor into an exciting and engaging dimension that accentuates the aesthetic impact of the collection and simultaneously contextualizes the brand's amazing artistic spirit represented by oversized objects like the ones seen in the boutiques of New York and Milan.
In the interior of the rue Saint-Honoré store, these unexpected presences are inserted in the space like genuine works of art evoking the imagery and iconography of the fashion house. Reproducing the shopping bag or pump, this new version dematerializes them into translucent silhouettes redefined by narrow luminous lines.

The restaurant represented a complex challenge, yet very clear: a warm, charming space recalling the tradition of the Langhe area with a contemporary twist.

The inspiration was drawn from a certain English flair, while remaining strongly attached to the land, the view and the heritage of this Piemontese spot. The design encompasses every aspect of the interior, from the finishings to the furniture, lighting, and set up. The spaces reflect the various functions of the not-only-restaurant: the entrance counter with its bar and local high-end groceries shop, the main dining area with its hillside view filtered through a tropical inside greenery, the precious privé with custom-designed marble table and the spectacular wine cellar on the basement floor.

If a great role is played by wine, the importance of extraordinary food is not secondary: you can always keep an eye on the kitchen through the see-through partitions and admire first-hand the extensive selection of meat from both a local and international selection. Since everything is on sale – including the artwork – focusing on the layout was crucial, assuring a flexible space while also granting an adequate frame for food, wine, art and design.

The project for Emilio Pucci Headquarters finds its inspirations from both the heritage of the brand and the intrinsic value of the Milanese building it is hosted in. The previous venue, sixteen-century Palazzo Pucci in Florence, is emblematic of the brand’s attitude of mixing history and present, frescoes and bright metal.
Bearing great respect to the pre-existent building, the new project started from a meticulous work of restoration of the precious curtain wall typical of the Milanese architecture of the ‘50s and ‘60s. The different levels are unified by the same technical articulation characterized by linear shapes and transparent surfaces, referencing the worlds of Nanda Vigo and Jean Prouvé, while the tactile perception is one of contrasts, mixing polished office partitions with raw pillars, smooth countertops and exposed ventilation and lighting plants. Moreover, the purity of lines and configuration acquire a highly graphic appearance, strongly linked to the figurative imaginary representative of Pucci.
The lobby front office, a warm woodwork desk resting on the concrete floor and anchoring on rough pillars, is representative of the approach: a timeless, classical aesthetic that has undergone a process of de-structuring and re-interpreting in a contemporary perspective.

The project’s driving concept was to create a space where the colors and shapes of the exceptional Vietnamese vegetation could combine with the essential lines of the Italian design masters of the 50’s.

A sumptuous canopy, reminiscent of the entrances of the hotels of the Côte d’Azur, invites customers to enter a unique, contemporary store full of light. The inspirational Venetian terrazzo floor is framed by luxurious walls featuring a magnificent pattern obtained from a high-definition scanning of valuable Italian stones, such as travertino Navona and ceppo di Gré; large glass displays composed of mirrored surfaces of polished steel and lacquers in pastel shades enhance the fashion collections making the garments visible and appealing; the interiors are marked by irregular fields of soft, natural fibers carpets in contrast to precious French style natural oak parquet boards. The climax is represented by the monumental staircase of beige Hauteville stone from Southern France: huge stone slab steps expand the sales floor area accompanying clients onto the second floor of the store on a journey through the best luxury shopping experience.

The project for Profumerie Formentini is imbued with the idea of domesticity: a shop run by the same family for decades – now in the hands of two sisters – representing a steady go-to for many loyal clients.

The layout needed to be versatile and therefore all the custom-designed furnishings are conceived in modules or are easily movable, maintaining the simplicity of a classy and sober atmosphere enriched by selected, precious pieces of the great masters of design like Finn Juhl, Osvaldo Borsani and Gino Sarfatti. The adjacent spaces, such as beauty treatments areas, fitting rooms and a space dedicated to bijoux are separated by soft curtain partitions enhancing the feeling of intimacy and femininity.

The project for MSGM Srl has a precious soul that redevelops the original building's details and geometries in an entirely contemporary reinterpretation, incorporating glamorous and sophisticated touches.

The MSGM headquarters in Filottrano, in the province of Ancona, occupies an industrial facility of considerable size whose lobby was the subject of significant renovations. The technical ceiling – dating back to the 60s – presented an interesting three-dimensional diamond-shaped pattern which was preserved and enhanced with a highly contemporary, visually striking design. A large, diamond-shaped glass structure marks the centre of the lobby and houses a dense greenhouse, repeated on the façade with a small garden of succulents; the divider in movable blades of varying glass separates a meeting space featuring a large black glass and onyx table. The large frame in bronzed aluminium was the subject of meticulous restorations, as it allowed a glimpse of the interior style from the exterior. The hall provides access to the main staircase which, with a game of diagonals in white marble, black stones and various glass, creates a new, contemporary space.

In the charming frame of the Grand Hotel et de Milan, the set-up for the presentation of Elena Ghisellini SS17 collection recreates a contemporary urban jungle.

An abundance of exotic plants pairs with their characteristic noises on speakers, becoming a florid, green background for the colorful Elena Ghisellini accessories – first and foremost, her iconic deep red. Together with the greenery, large LED screens hanging on the wall complete the installation, with key words passing through the red luminescent backdrop. The products on the other hand are placed on black lacquered displays specifically designed for the brand’s showroom and presentations.

The project for the MSGM corner at Liberty London was paired with the Milanese showroom’s Emotional Room – Aisle.

The pink neon lights and the monogrammed custom-designed lightboxes are again part of the set up, while the product displays take inspiration from the adaptability of scaffolding systems: black-lacquered tubulars allow for versatile compositions developed in a shelving structure and racks.

Before reaching the MSGM showroom the visitor passes through an emotional room: a highly impressive set-up that changes over time in line with the current collection.

The fifth theme is Fluo Aisle, a dark corridor inviting the visitor to walk through a path among the oblique bright pink and yellow neon lights, where a playlist specifically conceived by Milanese DJ Andrea Ratti plays on repeat. The arrangement is completed by a set of large scale prints by French photographer Hervé Lassïnce.

Before reaching the MSGM showroom the visitor passes through an emotional room: a highly impressive set-up that changes over time in line with the current collection.

The fourth theme is Aisle, a dark corridor inviting the visitor to walk through a path among the oblique bright pink neon lights, where a playlist specifically conceived by Milanese DJ Andrea Ratti plays on repeat. The arrangement is completed by a set of large scale prints by Italian photographer Alice Rainis.

The project for the MSGM shopping window at Coin Excelsior Venice was paired with the Milanese showroom’s Emotional Room – Aurora Borealis.

Recurring elements are both the custom-made monogrammed lightbox and the reflective vertical partition, with the application of the F-light: specifically designed for the client and employed in its offices, headquarters and Milanese flagship store windows, the lighting systems represents by now one of the signatures of the fruitful collaboration between OFF Arch and MSGM.

Presented in the context of Salone del Mobile 2016 and displayed at the MSGM Milanese flagship store, the Oriented Strand Furniture series borrows its name from a poor material commonly used in architecture: oriented strand board.

Loosely inspired by the expressive golden backgrounds of Takeshi Murakami’s paintings and by the pairing of precious metals and rough elements in some of Ai Weiwei’s works, these pieces evoke the fleetingness of a set, combining transverse geometries with compact lacquering and contemporary irregular textures. In their unique contrast of colors, the metallic basements recall the elegant structure of Pierre Chareau’s Maison de Verre in Paris.

Before reaching the MSGM showroom the visitor passes through an emotional room: a highly impressive set-up that changes over time in line with the current collection.

The third theme is Aurora Borealis, a game of light and shadows where the guest plays an active role. A LED projector enables to break up its beams of light into the spectrum of different colors, outlining the shadows of the visitors upon a marble partition on the other side on the room; surrounded by translucent PVC strip curtains, the room colorfully shines through.

The S01 – T01 series represents the first original furniture line concerning tables and seating solutions. The minimalist pieces find their strength in the choice and pairings of different materials and upholstery, which have been thoroughly studied to create harmonious and classy ensembles.

The S01 chair references the great Italian masters of design and belongs to that specific world, adding to the broad heritage with a contemporary approach. On the other hand, the T01 table bears a clearer imprint of the studio both in form and content: the diagonal cuts – a signature – recall many of Ferrillo’s past realizations, as do the varnished iron, lacquered glass and precious marbles, all recurring materials dear to the studio’s imaginary.

The set-up for Elena Ghisellini showroom in Milan finds its basis in the very origins of the brand: the city of Florence. Inspirations have risen from the geometry and verticality of Leon Battista Alberti, but with the addition of a contemporary twist in the use of transparent materials. The space therefore revolves around a sculptural element, a custom-design accessories display, while having a series of methacrylate shelving systems around its perimeter: a precious, scenographic and diaphanous material.

The project for the MSGM corner at Le Bon Marché was paired with the Milanese showroom’s Emotional Room – Soundbox. Speakers, soundproofing foam and custom-made monogrammed neon boxes all contribute to the recording studio imaginary, paired with light and diaphanous product displays: transparent methacrylate racks and volumes allow clothes and accessories to visually float in space and sound.

The inspiration behind the lamps belongs to the world of vectorial motion, direction and speed, paired with the act of mirroring.

The LED light runs all along the steel angular structure and, when reflected, resembles a scenographic interpretation of a contemporary chandelier. Born from the will to experiment in form, light and linearity, the F-light was first employed in the Milanese MSGM flagship store in the context of a temporary set-up, but have also been installed for permanent use in other realizations: its customizability in fact allows for many possibilities, both in the lacquering and in the choice of the reflective surface – colored or plain mirrors, varnished glass, metals, marbles and stones are some of the options of this versatile lighting product.

Before reaching the MSGM showroom the visitor passes through an emotional room: a highly impressive set-up that changes over time in line with the current collection.

The second theme is Soundbox, a room-inside-a-room where a playlist specifically conceived by Milanese DJ Andrea Ratti plays on repeat. The box is cladded inside out with soundproofing polyurethane panels and mirrored by a reflective, walkable flooring; the arrangement is completed by a set of piled-up Marshall speakers and custom-designed neon light logo cases.

The showroom was designed in line with Chiara Ferragni Collection store concept and Le Bon Marché pop-up store, maintaining some key elements such as the precious onyx and marble product displays. At the same time a less domestic, more industrial feeling is expressed by the openly shown plants, the unfinished envelope and the concrete flooring, creating a mix of polished and raw; carefully chosen furniture by the great masters of design blend with the custom-designed pieces in a harmonic and refined mix.

The imaginary related to the sports court represents the core of Joshua Sanders showroom in Milan: the materials, colors and simple shapes borrowed from the playground form the perfect setting for presenting the brand’s shoes and accessories. A soft, rubber flooring localizes the area, with polyurethane blocks in bright, primary colors as product displays, while a perforated metal sheet runs around the borders serving as a background: altogether, the elements resemble an urban, contemporary sports ring.

Before reaching the MSGM showroom the visitor passes through an emotional room: a highly impressive set-up that changes over time in line with the current collection.

The first theme is Playground, an outside playing field unexpectedly transferred in an interior space. The installation presented a carousel and a swing, ironically painted in gold and mirrored by a reflective, walkable flooring; the arrangement is completed by a set of large scale urban prints by Parisian photographer Stanislas Wolff.

The concept for the design of Chiara Ferragni Collection retail spaces combines unfinished elements with shiny, precious materials, unveiling a fine, contemporary, unprecedented location.

The setting is therefore a unity of coarse and glossy, unfinished and polished both in the architectural envelope and in the internal arrangement of the different modules. In a smaller scale retail context, either temporary pop-ups or permanent corners, the concept designed can be inflected to a lighter version. That’s the case of the pop-up store for Le Bon Marché in Paris, where the choice falls upon lightweight materials like white lacquered wood with concrete finishings and plasterboard and phenol timber slabs, together with precious sprinkles of onyx and fine marbles to enhance the perception of this first-class exhibit. The vertical transparent glass slabs carrying the brand logo are supported by the display modules themselves through a versatile, transportable anchoring system.

The design of Chiara Ferragni Collection retail spaces combines tangible unfinished elements with shiny, precious materials, unveiling a fine, contemporary, unprecedented location.

The idea of a modern brutalism is conveyed through the visual and tactile perception of the béton brut in the flooring and part of the display modules along with the imperfect, rough wall finishings. The setting is therefore a unity of coarse and glossy, unfinished and polished both in the architectural envelope and in the internal arrangement of the different modules. Hence, iconic Italian design from the ‘50s resting upon soft wool carpets welcome the client in a rare, remarkable environment.

The accessories and shoes display is an addition to the existing MSGM flagship store in via Ponte Vetero, Milan. It was meant to stick out from the white layout of the shop and represent an intriguing object to be seen also by the street passers-by. The concept of overlapping slabs mixes precious and poor materials, such as onyx and raw plasterboard, Marquinia marble and iron. The piece is composed of a set of thin slices leaning on the wall and hosting the shelves, together with a solid block upfront recalling the existing shop counter at the entrance. All horizontal surfaces can display accessories, shoes and bags, creating a unique, fancy corner standing out from the surrounding.

Located on the ground floor of a typical Milanese courtyard, the apartment expands on three different levels. Working in the field of communication and PR, it was crucial for the client to be able to comfortably host guests and small get-togethers despite the articulated distribution of the spaces. Therefore, a small tiki bar was placed at the entrance to greet visitors before accompanying them to the living room, which can easily turn into a functional projection room. The wooden flooring takes inspiration from the one found at the V&A Museum, covering the two top levels and the staircase; on the lowest level, a fully equipped steel kitchen allows for intimate dinner parties under the original vaulted brick ceiling.

Located in an abandoned early 20th-Century blacksmith's workshop in Milan's Porta Romana borough, the space was seriously run-down; however, its crude and post-industrial aesthetic is now its most fascinating and contemporary aspect thanks to a careful work of preservation and reinterpretation.

A large access portal, two distinct areas, an irregular floor plan, walls in plain brickwork, abandoned machinery and suspended pulleys maintain the space's productive spirit but are combined, in an unprecedented layout, to a new cement flooring and deliberately flashy steel and galvanized plate conducts and ventilation systems. The preserved and renewed brickwork is paired with the dove-grey and pink tones of the new irregular partitions, a combination that creates surprising perspectives, such as the fireplace: an original mid-19th-Century Louis Philippe in grey marble specifically imported from the south of France. The great central skylight, the doors and windows have been carefully salvaged, while an unused air shaft has been connected to the private office to be used as a scenographic source of light. The decor is the result of prolonged research: the original 1950s pieces by Friso Kramer come from Flanders, the grey and yellow shelving, the curved wooden chairs, the private office's armchairs, handpicked from galleries in Antwerp and Paris, just like the grand central table, an original Ico Parisi from 1960, imported to Italy from a gallery in Belgium. The ceiling projectors, all from abandoned industrial sites of the Île de France, are paired with lamps of typical Italian design. The beautiful canvases by Nathalie du Pasquier give the finishing touch to this eclectic, refined and contemporary space.

Given the highly characteristic location – a former garage – it was decided to maintain the rough and industrial feel of the space, starting from the restoration of the original concrete flooring and the installment of exposed electrical and ventilation plants.

This specific atmosphere if enhanced by the original ceiling lamps from the headquarters of the Électricité de France (EDF) and the hanging system of retrieved meat hooks. The large open space presents two additional areas that have been treated very differently: on the one hand the service area, which needed to be concealed, is hidden behind a large angular custom-designed wall system; on the other, the director’s office is valorized by a transparent crystal envelope allowing for acoustic privacy while keeping it in visual contact with the rest of the space.

The strength of this apartment lays in some specific features preserved through the decades, which were valorized and restored with great care: the flooring varies again and again with marvelous color palettes and patterns, in contrast with the bright white walls, ceilings and early XX century stuccos. Due to the removal of a vertical partition, it was decided to point out the previous room subdivision by placing on the floor a walkable black glass slab covering the area left unfinished by the pulled down wall. The distribution was modified once again for the two bathrooms, which are now connected by a shared, frosted glass shower serving as a buffer area.

Due to the limited surface area, the apartment layout had to be thoroughly pondered and smart spatial solutions to be conceived. The renovation has valorized soft, natural lighting and the recovery of the dark brown parquet, in contrast with the new, more functional concrete flooring found in the concealed bathroom: hidden behind a custom designed wardrobe allowing it to virtually disappear, the space contains a shower cladded with original white tiles from the Parisian metro.